Tesco: Management in Malaysia

Tesco: Management in Malaysia Tesco is the third largest grocery retailer in the world after Wal-Mart and Carrefour. It is headquartered in Cheshunt, United Kingdom. Tesco was founded by Jack Cohen from a market stall in Londons East End in 1919. (Tesco PLC About us Our history) The name of Tesco came from the initials of T.E Stockwell, who as a partner in the firm of tea suppliers, and CO from Jacks surname in the year 1924. Under the leading of Jack, its business has grown over the years and now operates in 14 countries around the world, employ over 500,000 people and serve tens of millions of customers every week. Tesco operate in Malaysia by having alliance with local enterprise group, Sime Darby, who hold a 30% shares in the business. Since Tesco opened its first store in Malaysia in May 2002, Tesco has opened 46 stores across Peninsular Malaysia. Tesco has a strong track record of supporting local small and medium-sized enterprise (SMEs) and small traders. In 2007, Tesco Malaysia offers a special ClubCard which is the Green ClubCard Points for business customers to specially meet the needs of local operators. To help small retailers develop and compete, Tesco also support them by offering technical advice, training and support, as well as preferential access to the Tesco supply chain and reduced rates to Tesco malls. (Tesco PLC About us Our businesses) Planning is the function of management that involves setting objectives and determining a course of action for achieving those objectives. It is also often called the primary management function because it establishes the basis for all the other things managers do. Managers should be able to plan and be aware of the environmental conditions that the organization facing and forecast future conditions. Strategic planning This is the highest position in the company example board of directors. It involves SWOT analyses in determining how to position the organization to compete effectively in their environment. Tescos strategic planning is based on the organizations mission, which is its fundamental reason for existence. Managers of Tesco require information from both internal and external sources. Survey and interview carried out by the managers are crucial in order to understand well about the companys direction. Tescos strategy is to make their shopping trip as easy as possible for their customers. Besides that, the management of Tesco is constantly seeking for ways to reduce the price in attention to attract more customers. They utilize shopper insight to deliver ease of shop at anywhere around the world. Tactical planning It is the planning that is designed to develop relatively concrete and specific mean to implement the strategic plan. It is the middle level of managements. Tescos tactical planning includes qualitative and internal sources of information. Besides, routine information is also needed in the tactical planning. Managers in Tesco should have the ability to develop contingency plans to make sure category growth is within the expected parameters. Creation and execution of annual category plan to identify gaps and opportunities for retailer to exploit is also fundamental for Tescos management. Operational planning It support the operational managers by keeping track of elementary organization activities and transactions. Systems answer routine questions and track the flow of transactions through the organization such as: systems to record bank deposits or track the number of hours worked each day. Operational planning is the lowest level of management in an organization. Daily, frequent and regular information are needed in order to perform any task. Tescos operational managers usually use internal sources of information to carry out tasks. Besides, qualitative information is also essential in the operational planning. By going through the quantified analysis, managers in Tesco are able to create retailer specific promotional programs. Workforce planning It is the process of analyzing an organizations future needs for people in terms of numbers, skills and locations. Workforce planning in Tesco allows the organization to plan how those needs can be met through recruitment and training. As a Workforce Planning Manager, he or she should be able to provide accurate call forecasts, shrinkage patterns and productivity reports to maximize Contact Centre activity. Monitor ongoing service level performance, escalating quickly to identify and manage emerging service issues are part of the managers responsibilities. Tesco is growing, therefore it needs to recruit on regular basis for both the food and non-food based of the business. Hence, workforce planning is vital for the company in order to expand its business. Customer planning Customer planning manager in Tesco will have to drive category growth make use of this household brand and retailer brand portfolios through a combination of research, merchandising, planning and working with category development and buying contacts within accounts. Creation of branded and own brand solutions is needed to support the category growth within the retailer. Besides, Tescos manager is playing an important role in manage and support retailer category reviews. They have to drive category benefit in order to achieve the objectives of the company. Leading Leading in an organization is directing the work activities of others. Leadership in Tesco is about influencing, motivating and inspiring people. People at each levels in Tesco organization, from administrators and customer assistants to directors have their own responsibilities and timescales. Each people will face different types of decisions.This influences the most appropriate leadership styles for a specific work and for a given project. Tesco managers have responsibilities for front of house (customer-facing) staff as well as behind the scenes employees, such as office staff. Before making a decision, the manager will consider the task in hand, the people involved and those who will be affected (such as customers). Various internal and external factors may also affect the choice of leadership style used. Internal factors include the levels of skill that employees have. Large teams may have members with varying levels of skill. This may require the manager to adopt a more direct ive style, providing clear communication so that everyone knows what to do to achieve goals and tasks. On the other hand, team leaders may take a more consultative approach with other managers of equal standing in order to get their co-operation for a project. External factors may arise when dealing with customers. Qualities of leaders in Tesco According to Tesco Management a leader needs to exhibit certain qualities in order to effectively exercise their leadership functions. These are: Group Influence a leader must generate willingness to achieve desired goal or objective. Command a leader must decide upon a course of action as quickly as the situation demands and to carry through with a firmness and strength of purpose. Coolness a leader must remain composed under testing or trying conditions. Judgment to produce effective results, a leader must possess the ability to arrange available resources and information in a systematic and commonsense way. Responsibility a leader must demonstrate sustained effort combined with a degree of dependability in order to complete a task or achieve an objective (Kermally 2005). Management styles and leadership used in Tesco Tescos tend to use autocratic leadership style. Autocratic leadership style is characterized by decision making fully by the manager. This is because the company needs to and the tasks need to be done quickly or else they would not be done. For example, a task that is set for a shelf filter to put the milk out but has not been told to put the milk out because the management is still deciding who is going to put what out, so the milk still will be in the storage and the customers cannot buy it. To run the Tesco sufficiently, the management uses autocratic leadership style. Besides that, Tesco also uses management by objective. They use this because the management states to each employee in their decision analysis what their objectives are for a certain period. Also each manager is set objectives by their line manager for their team. For example, the sales team objective that has been set is to increase the amount of customers rising Tesco by 25%. This is how Tesco is structured and managed. Organization Organizational is a deliberate arrangement of people brought together to accomplish some specific purpose. Management is the process of getting things done, effectively and efficiently, with and through other people (Stephen P.R,DavidA. DeCenzo, Mary. C, p. 26 -27). Managers are responsible for arranging and structuring work to accomplish the organizations goals. Tesco divides its employees into departments in order to achieve a better performance, effective and efficiency. The functional departments inside the Tesco are as below. Administration: It is to create an ordered way of working which enables the business to function smoothly. It provides the proper controls and methods of supporting the people within the organization. The admin managers would make an ideal administration system to have proper procedures for controlling and monitoring work. Hence, there would have to be a high level of supervision and well-motivated staff. Administration system is a very important department as well as they are the backbone of the organization, and without them the business  would not be organized enough to reach their objectives. Distribution: It helps Tesco to maintain the most competitive prices and improve customer service and always striving to make life better for customers, simpler for staff and cheaper for Tesco. The distribution managers are responsible to develop, promote and sell central distribution services to Tesco suppliers. They also work closely with Tesco Distribution Centers and suppliers in ensuring agreeable distribution service level and cost. This program offers a wealth of opportunity and provides customers with a chance to make big changes in how they operate. Finance: The management is responsible for the transactions of Tesco. This team provides management information to measure and monitor the business, either in the form of corporate steering wheel, five-year plans, operating budgets, forecasts or weekly/monthly financial results. The finance managers should be able to set budgets and forecasting resources needed and drive action plan to achieve the budget. They have to ensure financial reports are created, updated and distributed to the management team on timely basis. Human Resource: Nowadays, human resource developing is a key activity in today organization. (Beardwell, I., Holden, L. Clayton, T 2004:266) The organization is training and development of employees, communication and consultation, and rewards and benefits linked to achieving steering-wheel targets. This way is used to measure the performance management (Anonymous, 2003). The Human Resource Managers are responsible to make a complete and feasible human resource management plan by using different strategies to manage those employees. They also ensure to across the business have world-class skills and tools to meet the needs of people and ultimately Tescos customers. ICT: ICT works to improve communications between business areas to improve stock availability and streamline processes. Every aspect of their operation such as stock, distribution, payroll, communication methods are controlled by ICT. ICT managers have to ensure that customers experiences the checkout process which mean the system and processes at the tills need to be simple and smart. They also have to get new ideas like Self Scanning Checkout which the customers love. Therefore, ICT is truly a business partner which integral to all business operations. Marketing: It consists of a number of areas including local and stores marketing, price and promotions and brand marketing. It works closely with the Customer Research and Analysis team to understand the customers and their trends. The marketing managers are responsible for seeing that basket size regularly increased, that the journey for customers is simple and effective, as well as planning for the future. All in all, marketing acts as the voice of customers which means they not only communicate with customers through eye-catching advertising campaigns, but influence the rest of Tesco to meet customer needs. Customer Service: The aim is to try harder for Tesco customers than anyone else and to treat them as they would like to be treated. Thus, Tesco Customer Service Centres is set up as a place that serves up excellent customer service. Customer Service managers would be responsible to ensure the customer service options are managed effectively. They also manage a competent after sales service, extended warranty and credit service for customers. Now, they are making customers experience with them which is where Every little Helps comes from, as its something they strive to every day. Research and Development: It is focus on delivering major improvements to Tescos Store Ordering and Supply Chain systems to deliver better product availability, reduce stock holding and lower waste. This department covers four major areas of the business such as Sales Forecasting and Ordering, Depot Ordering, Optimization and Simplification and Business Insight. The project managers are able to lead multiple high-profile projects and deliver major improvements across the supply chain through redesigning systems and processes. In a nutshell, much of work relies on their ability to combine in depth analysis with practical recommendations and the perseverance to get ideas implemented. Controlling Control is the management function that involves monitoring activities to be secured that being accomplished as planned and correcting any significant deviation. Control is important in any management this is the only way that managers know whether organizational goals are being met. If managers did not control, they have no way of knowing whether their goals and plans were being achieved and what future actions to take. Control is sales department Tesco management experiences the improvement of sales over sometimes. Tesco management make sure their employees understand all the sales products, this is to take advantage of the opportunities presented by the organization and the management increasing sales can be trough special offers to customers, in addition to make customers to buy more and increase their products. Control of quality of products Tesco management make sure all the products are very good quality and the management make sure all the products are used from their community trade. In addition the management provided a good quality of products and met the needs of customers. Control and monitor resources Taking appropriate care from variation resources are very vital for Tesco management, it will help to save them in financial issues. Tesco management make sure all the equipment regular check and replace them as soon they are damaged and update latest software this to make sure their employees feel happy and make ease in their job. There is critical need to service the customers around clock. Tesco as a global retail business that span many time zones, the management gave flexible working option to some employees this can improve morale and help retain people within business and promote diversity as a key improving performance. Tesco management provided professional and skills training through programs technical skills development. Tesco has long-term established policy on promoting an equal opportunities and diversity across the global business. The most important things leading to the success of Tesco There are four most important things that leading to the success of Tesco. Firstly, Tesco is giving great value for their customers. They never ever compromise on their customer services. They are having a motive that customers are always first and right. Tesco train their employees in such a way that they give the best services to the customers. They also have good behavior with their customers. This is one of the important things that are leading to the success. Secondly, Tescos giving importance to their employees. They are giving good facilities and best services to their employees. The management make the strategies in such a way that employee feel like their job is secure and enjoy their work. The employees also have given the discount cards. Tesco gives friendly environment in the working place to their staff. They give good rate and respect compare to the other big organizations. Thirdly, the Tesco give main focus to control the cost and price of the products. To attract the customers and to be successful organization, they give the customers low prices of products and offer them high quality products. Although Tesco always negotiate their prices as compared to the general market, the main products of the Tesco are their own. So there are different cost centers in Tesco like labor cost, product cost, direct cost, indirect cost, maintenance cost and delivery cost. Lastly, Tesco have new technologies to manage their business. Every year they are changing the strategies and operations. The whole business is computerized with new and advanced technologies. They handle their stock, cash, inventory and staff wages and account of the company. They also introduced their CCTV cam recording for the customers and staff safety, this is to prevent stealing. Major challenges facing by Tesco over the next five years Tescos major challenge is to overturn failure to become a player in the US market. Tescos target is to break record in the US market by 2013. To achieve the goal, Tesco have to look for developing markets such as Asian country where there is a large proportion of the population is underserved by quality supermarkets. Apart from that, lack of consumers confidence towards the products is also one of the major challenges. To survive the plunge, Tesco should start diversifying operations and to invest more on Tesco bank, insurance and mobile communication portfolio. Moreover, Tesco is also facing another challenge in technological advancement. Software have to be kept updated all the time in order to make ease to their employees. Tesco should design an application or website to create convenience for the customers to look for sales and to check for points accumulate. In order to make their brand product as a strong brand is also part of the major challenges. The product made by Tesco must be in good quality and innovative. However, to maintain and improve the freshness of the product is also accounted in the challenges. Critical review Tesco sells daily necessary things such as food, nonfood, electronic, house equipment and others items. Tesco sells more than 23,000 items. Tesco have been critiqued good and bad review from customers, employees and managers. The practices that Tesco using for maintain their sells are PESTLE analysis. Political Factors Tesco operates around the globe. Tesco performance is highly influenced by political and conditions of these countries (ivory research ltd, 2005). Tesco provided mix of job opportunities from flexible, such as lower-paid and locally based jobs and highly-skilled, higher-paid (Balchin, 1994). For example, without the flexible system, their financial will be affected due to the difficulties in finding employees with highly-skilled but lower-paid. The flexible system can insure people factors work with them without compromised with their objectives. This will make the employees can improve their skilled and loyalty with their companies. Recommendations: provide more motivation and training Economic factors Economic is one of the concern to Tesco, they are likely influence demand, costs, prices, and profits (Ivory research ltd, 2005). With highly unemployment, which the decreases the effective demand required to produce such a good products. For example, if someone is to demand with his work this will affected his job performance. Due to working in large scale and few employees. This mean the management need to hire a unemployment, this can make the jobs more easy and the demand can be negotiate. Recommendation: offering a jobs and benefits to the employees, find a good suppliers with good production and loyalty, give opportunities to their employees to improve their performance. Social factors This has a significant influence in business managed the organization is made up of people. The fact that it determines the people environment of business. For example; without social with people Tesco will not know what the customers needed and wanted. Social communication need to build up among them and customers. Recommendation; need to change the communication skills to all employees, make them be professional in their tasks. Technology factors Nowadays, technology is helping us with everything. Tesco make sure all the electronics and software are up to date with technology update. This will provide good environment for both customers and Tesco employees. This will give better benefits service, and more personalized and shop with more convenient. For example; nowadays smartphone have taken our lifestyle, so everyone needs to be in hurry and fast. Now various type of application has been invented and software also has been updated. With the smartphone we can easily access to buy our items or groceries at the tip of fingers. Tesco has made application for that Clicks Bricks Recommendation; always make sure the equipment is on the maintained, always update the software, update with the customers. Conclusion It is not a coincidence for Tesco to last and even become one of the top grocery retailer until today, but it is needed to thank to the management system in Tesco. Although there is a geographically diversify due to decentralized basis, the management systems in different countries are still more or less the same. Tesco has a pretty complete organization by having different department to smoothen operation of daily routine, every single employee knows about their specific duty and could perform it well. While a comprehensive planning by the manager is essential to acquire the maximum output from the employees, manager also playing a vital role in leading the employees to approach the objective in a more effective and efficient way. The controlling of employee by managers also make sure that thing wont go wrong and even it does, rectify can be done spontaneously to prevent unwanted loss. Upon doing this assignment, we learned that management principle is not only related to business and commercial activities only, but, its also applicable in our daily life. For example, the autocratic leadership style that is being practicing by Tesco, although it seem that that is a lot of restriction under the autocratic system, yet, the applying of this system can ease us in doing our task that is being assigned. We can reduce the time on figuring new way and method to solve it but just simply follow the conventional procedure. This can help us to save time and at the same time ensure the quality of our work.

Witch Craft :: essays research papers

Around the seventeenth century, the belief in witches and witch craft was almost everywhere. The Church of Rome, more than three hundred years ago, allowed punishments for the use of witch craft and after that thousands of suspected people were burned alive, drowned or hanged. In the sixteenth century, more than one hundred thousand accused and convicted people burned in the flames, in Germany. In England, enlightened men adopted the belief. The famous Sir Matthew Hale, who flourished during the civil war, the commonwealth and the period of the restoration of monarchy, repeatedly sentenced persons to death accused of witch craft. The Puritans brought the belief with them to America. They established laws for the punishment of witches, and before 1648, four people had suffered death for the supposed offence, in the neighborhood of Boston. The ministers of the gospel there were shadowed by the delusion, and because of their powerful social influence, they did more to foster the wild e xcitement and produce the distressing results of what is known in history as "Salem witch craft," than all others. In 1688, a wayward daughter of John Goodwin of Boston, about thirteen years of age, accused a servant girl of stealing some of the family linen. The servant's mother, a "wild Irish woman" and a Roman Catholic, impassioned disapproval the accuser as a false witness. The young girl, in revenge, pretended to be bewitched by the Irish woman. Some others of her family followed her example. They would alternately become deaf, dumb and blind, bark like dogs and purr like cats, but none of them lost their appetites or sleep. The Rev. Cotton Mather, a simple and conceited minister rushed to Goodwin's house to ease the witchery by prayer. Wonderful were the supposed effects of his desire. The devil was controlled by them for the time. Then four other ministers of Boston and one of Salem, as superstitious as himself, joined Mather they spent a whole day in the house of the "afflicted" in fasting and prayer, the result of which was the delivery of one of the family from the power of the witch. This was enough proof for the minds of the ministers that there must be a witch in the case, and these ignorant minister prosecuted the ignorant Irish woman as such. She was confused before the court, and spoke sometimes in her native Irish language, which nobody could understand, and which her accusers and judges explain into involuntary confession.

J. Robert Oppenheimer Essay -- biographies bio

â€Å"There must be no barriers to freedom of inquiry. There is no place for dogma in science. The scientist is free, and must be free to ask any question, to doubt any assertion, to seek for any evidence, to correct any errors. Our political life is also predicated on openness. We know that the only way to avoid error is to detect it and that the only way to detect it is to be free to inquire. And we know that as long as [we] are free to ask what [we] must, free to say what [we] think, free to think what [we] will, freedom can never be lost, and science can never regress.† J. Robert Oppenheimer A man who is almost synonymous with the development of the atomic bomb as well as with the conflicts between the desires of the government and the demands of the conscience, J. Robert Oppenheimer is one of the most influential physicists of our time. J. Robert Oppenheimer was born to a wealthy Jewish couple in New York in 1904. His father Julius Oppenheimer was a textile importer and his mother Ella Friedman was a painter. In his early years, he was interested in mineral collection and began to start sending letters to the New York Mineralogy Club. At age 12, the club asked him to present a paper unaware of his youth. He was successful in school, and his early education was done at the Ethical Culture School in New York until he graduated in 1921. After his high school education, a case of dysentery postponed his entrance into Harvard until 1922. He studied mostly math and science, showing a preference for chemistry saying that it was â€Å"at the heart of things.† He also showed a great affinity for learning languages and throughout his life he would pick up a language quickly in order to read a text in its original form. Finally,... ...ed privileges. It quickly degenerated into humiliation of Oppenheimer’s stance on the development of the H-bomb as â€Å"un-American.† He was attacked for being soft on Communism. He made little effort to defend himself, seemingly uncaring as to his own fate. In the end, the committee voted 4-1 against reinstating him, stating that he was a risk due to â€Å"fundamental defects in his character.† Oppenheimer returned to collegiate life, taking a post at Princeton. He spent most of the rest of his days in relative obscurity, publishing a series of articles on ethics and morality near the end of his life. He had seemed to lose his fire for scientific work with his denouncement. The scientific community was shocked and torn on what had happened to Oppenheimer, and he remains one of the most significant victims of McCarthyism. Oppenheimer succumbed to throat cancer in 1967.

Oxidation of Cyclohexanol to Cyclohexanone :: essays research papers fc

Oxidation of Cyclohexanol to Cyclohexanone   Ã‚  Ã‚  Ã‚  Ã‚  The oxidation of cyclohexanol to cyclohexanone involves the removal of hydrogen from the OH group. After separation and purification, an Infrared Spectrum will be run to determine the composition of the recovered material.   Ã‚  Ã‚  Ã‚  Ã‚  Infrared Spectroscopy is a very powerful technique used in the determination of molecular structure and the identification of unknown organic materials. The infrared spectrum yields direct information about the presence or absence of key functional groups. â€Å"The region of the infrared spectrum which is of greatest interest to organic chemists is the wavelength range 2.5 to 15 micrometers which correspond to approximately 4000 to 600cm-1†(Young). â€Å"When atoms or molecules absorb light, the incoming energy excites a quantized structure to a higher energy level. The type of excitation depends on the wavelength of the light. Electrons are promoted to higher orbirtals by ultraviolet or visible light, vibrations are excited by infrared light, and rotations are excited by microwaves† (Tissue).   Ã‚  Ã‚  Ã‚  Ã‚  IR spectroscopy is the measurement of the wavelength and intensity of the absorption of infrared light by a sample. The wavelength of IR absorption bands are characteristic of specific types of chemical bonds.   Ã‚  Ã‚  Ã‚  Ã‚  An IR spectrophotometer is an instrument which is designed to obtain an infrared spectra of a molecule. An IR spectra is obtained by first irradiating a sample with an IR source of light. The light passes through the sample, which can be in solution or contained within a salt plate, and then onto an IR light detector. The spectrum is analyzed by examining at which frequency the peaks occur. Different peak frequencies indicate different types of vibrational motion and hence, different types of chemical bonds. The peak intensities are usually noted as percent transmittance which compares the amount of light absorbed compared to the amount of IR light that was not absorbed. The frequencies are normally listed in wave numbers (in units of reciprocal centimeters). Experiment   Ã‚  Ã‚  Ã‚  Ã‚  The oxidation of cyclohexanol by dichromate occurred in the presence of sulfuric acid which yielded cyclohexanone according to the balanced redox reaction below: 3 + Cr2O7-2 + 8H+ -- 3 + 2Cr+3 + 7H2O In the presence of excess dichromate, cyclohexanol oxidizes to adipic acid. To maximize yield, the following reaction was prevented: 3 + 4Cr2O7-2 + 32H+ -- 3HOOC(CH2)4COOH + 8Cr+3 + 19H2O The addition of methanol reduced the excess dichromate according to the balanced redox reaction below: CH3OH + Cr2O7-2 + 8H+ -- CO2 + 2Cr+3 + 6H2O Recovery of the ketone was by steam distillation; collecting all

Conflicting perspectives Essay

Before initial reading: The comments to the right are my thoughts and questions on phrases I have placed in the essay and how appropriate they would be. Analyse the ways conflicting perspectives generate diverse and provocative insights. All texts composed convey an agenda which is based on the composer’s context. William Shakespeare’s Julius Caesar, Jason Reitman’s satirical film Thank You For Smoking (2005) and George Orwell’s Animal Farm (1945) all use conflicting perspectives to convey their agenda by generating diverse and provocative insights. Conflicting perspectives are generated through the use and potential abuse of power, manipulation and the contrast between public and private personas and thus the responder is positioned to accept the perspective the composer has deemed to be valid. The use and abuse of power, the use of manipulation to gain power and the contrast between public and private personas are explored through the portrayal of conflicting perspectives. It can be seen that the responder is positioned to †¦.. the point you’re trying to make is that the use of conflicting perspectives allows for some ambiguity in the portrayal of these themes but you might then say that ‘ultimately we are positioned to accept that†¦Ã¢â‚¬â„¢ and then you could specify exactly what. Shakespeare’s play Julius Caesar demonstrates conflicting perspectives on the nature of power. Shakespeare utilised this play as a commentary on the political situation of the time regarding the monarch of Elizabeth I. Elizabeth had gradually increased her power at the expense of the aristocracy and House of Commons, giving rise to political disputes. Likewise, Caesar has been granted dictatorial powers in the Roman Republic but he is not presented to have misused his power. Instead, Caesar’s hubris is more prevalent this which is seen to be the catalyst for the potential misuse of power. Brutus is aware of this and his idealism for a Roman Republic leads him to join the conspirators, shown in his soliloquy in Act Two Scene One. Brutus uses extended metaphors of a ladder and serpents in order to question Caesar’s ambition in conjunction with power. Brutus states  that ‘young ambition’s ladder [cause him to] look into the clouds, [leading him to] scorn the base degrees by which he did ascend’. Brutus also considers Caesar ‘a serpent’s egg, which†¦ would grow mischievous, and kill him in the shell’. The imagery of killing before birth reveals that Brutus is willing to remove Caesar before any tyrannical tendencies take place, suggesting that the assassination was unjust. Brutus would later attempt to justify the assassination that ‘because [Caesar] was ambitious, I slew him’. The conditional language and use of logos in demonstrating a clear cause and effect convinces the audience at Caesar’s funeral oration that the assassination was just, based on the declarative mood in their reaction that ‘Caesar was a tyrant’. However an alternative perspective is displayed through Antony. Even with Caesar’s dictatorial powers he has not seen any way in which he has abused his position, forming the basis of his defence of Caesar in his funeral oration. He uses conditional language by questioning ‘if Caesar was ambitious’ and he uses logos in presenting Caesar’s lack of ambition. Antony draws on examples such as ‘he thrice refused [the crown]’ and when coupled with the rhetorical question ‘did this in Caesar seem ambitious?’ he questions the view of the responders by providing a logical response to Brutus’ ill-based accusations. Antony is able to demonstrate Caesar’s lack of ambition and hence Caesar’s just use of power for the good of Rome. As a result Shakespeare presents two conflicting perspectives on power which generates diverse and provocative insights into his context. George Orwell’s Animal Farm also evokes similar ideas but its context as an allegory for the Stalinist rule of Soviet Russia must also be considered. George Orwell explores the notion of the corrupting nature of power in his allegorical novel (or political satire) ‘Animal Farm’. The allegory is a criticism of Soviet Communism tracks the rise of Napoleon, representing Stalin after the overthrow of Mr Jones, representing the last Tsar of Russia, Nicholas II. and how his power is seen to slowly corrupt prompting in its abuse. At the beginning of the allegory/fable the animals are seen to be harbouring discontent against their autocratic ruler of Mr Jones through their plotting to overthrow humans out of their farm. Major states with a declarative mood that they should ‘remove Man from the scene, and the root cause of hunger and overwork is abolished forever’. This connotes that Mr  Jones has abused his powers in allowing the poor conditions for his working animals. After the animals have revolted against Mr Jones the original commandments of Animalism are created, calling for the equal distribution of power as ‘all animals are equal’. However Napoleon’s use of intimidation through brute force upsets the equality and with the exile of Snowball Napoleon is left in a position of absolute power. Napoleon’s guard dogs are used as a motif to symbolise his power as even after his initial deployment of his dogs against Snowball ‘the dogs growled so threateningly that they accepted his explanation without any further questions’. Napoleon’s power is also seen to corrupt him and he is ironically presented as to be simply a replacement for Mr Jones. Through reverting the name of the farm back to ‘Manor Farm’ Orwell perceives that the situation the animals are in do not differ from the reality of life under Mr Jones. Napoleon’s ‘transformation’ into a man is seen to represent this as the animals ‘look from pig to man, from man to pig, and from pig to man again, but already it was impossible to determine which was which’. The repetition and inversion of the order of ‘pig’ and ‘man’ highlight the confusion the animals have over their present reality. This illustrates the corruption of power in Napoleon and with this Orwell is suggesting that life under Stalin was no different than from Russia’s previous autocratic ruler of Tsar Nicholas II. Consequently Orwell’s use of conflicting perspectives over the issue of power in an allegory is able to provide a commentary of Orwell’s perspective of the nature of Stalinist Russia. Good – you clearly analyse and show the changed perspective of Napoleon but revise and consider how to clearly identify the conflicting perspectives. Julius Caesar demonstrates how a conflict between public and private personas can result in conflicting perspectives of characters. Act One Scene One introduces the idea of conflicting perspectives within personas with the Senators Flavius and Murellius and their perception of the commoners. The Senators clearly see the commoners as inferior with their descriptions as of them as ‘vulgar’ and ‘the basest metal’. This juxtaposes the positive diction used by them to describe the commoners as ‘good countrymen’ when they are in the public sphere, suggesting that the patronising tone used had the sole purpose of gaining support from the commoners. However Antony is  the character that conceals the deepest division between public and private personas, demonstrating his Machiavellian nature. His public persona is presented toas supportive of the assassination by being supportive of the conspirators as he states that ‘it would become me better than to close in terms of friendship with thine enemies’. Give a bit more info of context. Who does he say this to? However his antithesis is indicated through his ‘hope that you shall give me reasons why and wherein Caesar was dangerous’. How? This is implied to be a signal of support from Antony towards the conspiratorshow? but it hid his inner motives of his desire offor conflict against the conspirators. His private persona is presented to be heavily opposed to the assassination and he calls for ‘havoc’ and ‘let slip the dogs of war’, with the violent imagery clearly stating his intention and perspective of the assassination. Mention that this is in a soliloquy before the oration and what we learn. His private persona is reflected in his funeral orations where he repeatedly implies his disagreement with the assassination but never explicitly stating his stance. Initially he states that he ‘comes to bury Caesar, not to praise him’, but this is juxtaposed with his questioning tone and use of rhetorical questions that serve the purpose of suggesting the lack of justice in the assassination. Eg? His private persona comes into full view by the conclusion of his oration where through pathos he calls the ‘stones of Rome to rise up and mutiny’. Link to the dogs of war comments.This perspective of encouraging mutiny is therefore in direct contrast with his interactions with the other conspirators. Explain where. As a result conflicting perspectives are shown also within the characters in order to generate diverse and provocative insights. Similarly, Jason Reitman’s satirical film Thank You For Smoking also projects similar ideas regarding public and private personas. The film is a satire onof the perception of cigarettes and tobacco but not to the extent in which it is condoned, due to the fact that no character in the film is seen smoking. Conflicts in private and personal personas are seen through the protagonist of Nick Naylor with his public support of cigarettes and questioning of its associated health issues, juxtaposed with his private persona where he openly admits to smoking-related health issues. This issue is displayed through Naylor’s criteria for winning an argument, that ‘I  proved that you’re wrong. And if you’re wrong, I’m right’extend this quote with film techniques used at this point. His public persona has a distinct lack of integrity as he provides false promises on the nature of his employer, the Academy of Tobacco Studies. This is shown at the beg inning of the film where on a talk show he promises ‘50 million dollars to encourage kids not to smoke’. This is done despite it being completely contradictory to the perspectives of his employer who asks him ’50 million dollars? Are you out of your mind?’ The anger of his boss on promising the sum of money is seen through the closeup of his face as well as his questioning tone. However Naylor’s private persona admits to the health issues associated with smoking. In a meeting with the MOD group (Merchants of Death, constituting people from America’s firearms, alcohol and tobacco industries) in the film they discuss deaths directly attributed to their industry in order to gauge America’s most hated industry. Naylor boasts that ‘my product puts away 475 000 a year’ and he gloats that the level of alcohol related deaths is miniscule in context ‘100 000 in a year? Wowee†¦ a tragedy. Excuse me if I don’t exactly see terrorists getting excited kidnapping anyone from the alcohol industry’. The unconcerned facial expression coupled with the mid-close up shots of Naylor displaying no emotion and the comparison of deaths to terrorism demonstrates the complete disregard of human life. You need to comment on the use of satire as a way to highlight the conflict between what is said on screen and the purpose of the film maker. This is exemplified by the fast transition of shots in the conversation indicating the competitiveness of the argument. This scene is a satire ?on the perceived lack of moral concern demonstrated by tobacco industry through its use of absurdist behaviour, mainly instigated by Naylor. Therefore Naylor’s contradiction between his public and private personas is also another medium used by Reitman in order to convey conflicting perspectives on his satire of the tobacco industry. Manipulation is one central concern in Julius Caesar which generates conflicting perspectives. Cassius is able to manipulate Brutus into firstly believing the idealism of his cause and thus joining the conspirators and enacting Caesar’s death. Brutus is presented to be an idealistic character as he ‘loves the name of honour more than I fear death’. The antithetical  language of ‘honour’ and ‘death’ demonstrates that he has cast himself as the honourable idealist, and when coupled with Brutus’ fear that Rome ‘chooses Caesar as their king’ Cassius is free to manipulate him into joining the conspirators. He uses hyperbole to exaggerate Caesar’s status and he juxtaposes images of him being both a ‘Colossus’ and a ‘sick girl’ in order to prove his weakness to Brutus. Cassius also appeals to his idealistic nature. His monologue contains the epistrophy epistrophe ‘one man’ that reveals Caesar’s true power, that only ‘one man†¦ is Rome’. This position is different to the democratic Roman Republic that Brutus represents and admires and he is slowly manipulated to join the conspirators. Manipulation is also seen to demonstrate the power of language, seen through the differing funeral orations of Brutus and Antony. Initially the commoners are irate onabout Caesar’s assassination and the declarative mood presented through ‘we will be satisfied’ highlights their anger but it also serves as a point of juxtaposition. Brutus’ use of logos convinces the crowd that he ‘loved Rome more’ than Caesar through posing rhetorical statements that question the loyalty of the commoners and Caesar’s supposedly true nature. Immediately following his oration the commoners immediately affirm that ‘Caesar was a tyrant’, with this declarative statement juxtaposing heavily with the sentiment displayed in the first line of the scene. However the crowd are manipulated again by Antony to subscribe to his point of view. He adopts a questioning tone throughout his oration in inquiring onabout the validity of Brutus’ statements in order to not directly oppose Brutus but let his audience question their own perspectives. He repeats the phrase ‘Brutus says he was ambitious, and Brutus is an honourable man’ but the repetition of the phrase combined with the logos in his argument in proving Caesar’s lack of ambition therefore hint at the invalidity of Brutus’ argument. Further on in his oration Antony also uses metaphor to describe Brutus, that he was ‘Caesar’s angel’. This image is contrasted with the assassination, the ‘most unkindest cut of all’ and this contributes to the sentiment of betrayal with Brutus that assists in manipulating the audience. By the conclusion of the speech the commoners are united with one common purpose, shown in the stage direction in that all the commoners state ‘We’ll mutiny [against Brutus]. Anto ny’s rapid manipulation of the crowd demonstrates the power of language  and how it can be used to shape perspective. The manipulation of the animals in Animal Farm also conveys similar sentiment. Orwell utilises a cyclical structure of the allegory in order to demonstrate the power of manipulation instigated mainly by the antagonist of Napoleon and his spokesperson of Squealer. Orwell’s use of the text as an allegory of Soviet Russia creates a chilling context for the reader due to the fact that manipulation was repeated in Stalin’s rule of Russia, leading to the subjugation of the citizens of the Soviet Union. The pigs of Napoleon and Snowball quickly establish themselves as the superior class in the new ‘classless’ society of Animalism. Their superior intellect immediately allows them to create a simplified maxim for Animalism, which was to be ‘four legs good, two legs bad’. The sheep, representing the uneducated class, immediately begin to circulate this simplified form of Animalism and their attitude is reflected in the sheep ‘bleating this onfor ho urs on end’. The onomatopoeia exemplifies the repetitive nature and submissiveness in accepting this maxim and thus of the commands set by Napoleon throughout the allegory. Motif as well? The commandments of Animalism is used as a vehicle to demonstrate the manipulation of the animals. The commandments are changed repeatedly throughout the allegory to manipulate the common animals and their ‘poor memory’ as well as their naivety contributes to their ultimate acceptance of the new norm. The first notion of this manipulation is done when the pigs move and reside in the farmhouse. The new commandment reads ‘no animal shall sleep in a bed with sheets’, with the ‘sheets’ clause added. The character of Clover demonstrates the naivety of the animals in general as she ‘had not remembered if it mentioned sheets, but as it was there on the wall, it must have done so’. The high modality of ‘it must have done so’ contrasts her failure to rememb er the commandment. Squealer’s immediate entry in justifying the change in the commandment is another example of manipulation as he uses his intellectual superiority and logos in order to influence his listeners. He states that a bed ‘is simply a place to sleep in’ and not a physical construct and his argument juxtaposes the affirmation at the establishment of Animalism that the commandments were ‘unalterable laws’. The death of the character of Boxer also reveals the extent of Napoleon’s manipulation. Boxer is a follower of Napoleon throughthe adoption of the motto ‘Napoleon is always right’ which, when combined with his hardworking nature, should warrant great care and respect from the pigs. However when Boxer falls ill he is taken to the ‘horse slaughterer’ to be killed in exchange for money. This reality, witnessed by the animals, contrasts the explanation of Squealer in that ‘the van had previously been the property of the knacker, and had been bought by the veterinary surgeon’. By the conclusion of the allegory Napoleon’s power has become increased to such an extent that even the commandments of Animalism are shown to reflect the changes in that ‘all animals are equal, but some animals are more equal than others’. The paradoxical nature of this statement juxtaposes the original idealistic thinking based behind the creation of Animalism and demonstrates the extent of the manipulation of the animals. The animals are not aware that they are living in conditions very similar to life under Jones which forms the basis of Orwell’s cyclical structure of the allegory. The bending of the truth by the pigs as well as the willingness of the animals to accept this reality highlights the vast extent and impact of manipulation. Thus manipulation is another medium in which conflicting perspectives can be revealed. Composers of texts use conflicting perspectives in order to generate diverse and provocative insights into their context. These perspectives are shown to favour one side and they can provide an insight into the opinion of the composer on issues affecting their context. This is seen in Julius Caesar, Thank You For Smoking and Animal Farm where the composers, through their portrayal of power, public and private personas and manipulation that form the basis of conflicting perspectives. This is excellent overall. However, there are things you can do to improve. The analysis of AF is almost longer than Caesar. You must mention the end of Caesar in your analysis. There doesn’t seem to be at least one quote from Acts 4 or 5. Find a couple and use them. In the first body paragraph on power, use quotes for Antony from elsewhere in the play, not just the oration. Eg comment on the deification of Caesar at the start and how stage directions are used by Shakespeare to contrast the views of the commoners/Antony/ and Cassius/Brutus and others. Give an example of where we  see Caesar’s hubris ‘northern star’†¦ and contrast that with his humility elsewhere. Shakespeare is always offering contrasting views and creating ambiguity. However, comment also on how we are finally positioned at the end of the play. If discussing Brutus’s hubris, mention the tragic structure. Contrast the way this character is presented at the beginning, middle and then the end when we see the consequences of both his idealism and hubris when he fights with Cassius and dies and then the final comments by Antony. When writing about Antony, consider the way he is presented as loyal, then angry and vengeful about the murder of Caesar, then pitiful, then scheming and manipulative. Take quotes from a range of places throughout the whole play to give the reader a better understanding of the narrative arc of this character. The final paragraph on AF could be edited. It is very long and veers away from the idea of conflicting perspectives in the middle and becomes an analysis of the novel. Throughout the discussion, you could make links between it and Caesar to remind the reader of your point. Email if you have questions.

Tzinga: Applications of Marketing Management Concepts

Motivation rat selecting Tagging comes on the pur becharm that It Is the scarcely postal code drunkenness of Indian origin tit an intensifier reaping profile for a comparatively young Industry. The prime objective was to pull in and inspire merchandiseing strategies for Tagging. Focus was tidy sum(p) on accessing mart assign opportunities, customer re prize addition, analysis of consumer food securities industry, evaluation of war same(p) kinetics and branding. The initial in come out re bet revealed the received air division, targeting, arrangement, discourse and branding strategies of Tagging.It in addition give the nada commercialize trends and competition patterns. get-go cost being Taigas unequalled merchandising point drove It to a congener dominance In the cross outet In a short period of time. Further, aboriginal inquiry constituted art test, market stack, interviews with retailers, distributors and co-founder of hector bever get alongs. The procedure undefended the w be strength of Tagging, reaffirmed the fix appropriateness and expose the necessity of remediatements in terms of impairment- positioning trade off, communication, distribution and brand building.Indian- saucys of the yield and Its low price mickle be exploited for publicity apart from change magnitude The global beverage market is ingathering at a Compounded annual Growth Rate (CARR) of 4. 6% and is anticipate to hit $1. 3 trillion by the year 2017 . And the to the highest degree dynamic do master(prenominal) which is leading this festering is the global zippo Drink grocery. Ever since the launch of ruddy Bull in 1987, this market has flourished at an astonishing rate, generating revenues to the tunes of billions of dollars. just in a country the uniform India with a broad base of prospective customers, this market has non been tapped to its fullest.International players exchangeable expiration Bull and remembering still dominat e the equation, though a covey of new players are trying to enter this z champion. In such a competitive environs, one make happy which stands tabu and seems to leave a promising in instal(predicate) is Tagging. It is a result by unfaltering-arm Beverages Put Ltd. , an Indian start up dreamt by 2 young center oning graduates nigh Kara and James Natal . strand in Surgeon, the caller came into existence in 2011 and since consequently has sky-rocketed into the aptitude crapulence segment.The fraternity now sells or so a trillion units each month across 45 cities in India . It has a deep market penetration in Delhi, Bangor, Ago and the northerneast eastern states and is trying to gain ground in distinguishable components as well. The important(prenominal) agent for this stupendous growth nookie be attributed to its price, which is almost 70% less(prenominal) than its principal(prenominal) competitors. It besides comes with a unique incase which is o ne of its USPs as per the creators. We externalise to do a comprehensive story determining all the itemors behind this growth story keeping our briny focus on trade.The main motive behind choosing this project is to ruminate the inspiring growth trajectory of Tagging. It fork overs an excellent opportunity to date the nuances of consumer choices and barters agreements pattern in India. By experimenting in the relatively unexplored electron orbit of qualification salute sector in the country, we hope to build a starchy foundation of core selling concepts which go away serve us by dint of with(predicate)out our professional lives. To evaluate the menstruum segmentation, targeting and positioning strategies of Tagging and to recommend strategies for its branding and promotion.To identify and match the positioning statement of Tagging and to evaluate the necessity of change To define the target market, focal note quantify elements and price- value relationship wi th respect to customer Value Proposition To hear competitive dynamics of brand double and therefrom to come up with Branding and communicating strategy for Tagging To understand the overlap preferences, consumers apprehension preferences and Taigas brand perception through base search, blind test and interviews and t thence to bet the growth prospects 1.Constraints in Primary investigate Energy drink market is a subset of the big beverage industry and therefore has a consumer base with limited age group, life style patterns and popularity, of which Tagging is a relatively new product and is less popular. This was a take exception in terms of go oning essential surveys as it involved identifying appropriate target groups. 2. exceptional area coverage The campus comprises an eclectic rumple of students from non-homogeneous parts of the country and thereforely provides a comprehensive group to conduct this study.Therefore, the scope of this project has been limit ed to silent Bangor and the neighborhood of Bantamweight region. 3. Frame of Reference This study has been conducted from an external frame of reference in the sense that, with no actual meet and Judgment of the zilch drinks product market. This major(ip) power become resulted in assumptions and indications slightly assorted from the actual verve drink market surroundings. 4. Market dynamics It is a fact that the market dynamics are dot and varied.Regional influence of substitutes and competitors on consumer preferences is diverse. This makes the study indispensable and strictly adherent to specificities of research environment leading to biases in perception. 5. Consumer Behavioral Dynamics Change in consumer preferences, appreciations and behavior, relative to market dynamics and self-actuation is a major instigator of limitations of this report The diagnose parameters responsible for the conquest of any project are excogitate and execution.Adhering to this estima tion, a detailed methodology was followed during the correct course of this report, and the same is described downstairs We started by defining the precise trade decision problem to ensure that we dont deviate from our main objective. The next part included blanket(a) research near Tagging, its parent alliance swagger Beverages and the energy drink market in general. A variety of resources same newspapers, magazines and Journals were referred, with internet emerging as the main contributor of information.The company website provided major insights virtually Tagging, whereas research papers from online forums namely OBESE and Sarcasm organize the foundation of our literature review. Having performed signifi canfult secondary research through the aforementioned sources, we set out to corroborate these findings. This analysis was through with(p) based on various marketing models and frameworks. SOOT analysis evaluated the strengths and weaknesses of Tagging meanwhile overl y listing down the numerous opportunities and threats for swagger Beverages.Market forces were evaluated based on Porters five forces and growth strategies were proposed using Nations Market-product Grid. This study helped us understand Tagging as a product, its production techniques, plethoric supply chain, operating challenges, organization expression and overall fiscal health. It in any case gave us headway on Taigas competitors, their strategies and arrest share.The primary research is the most detailed fount of this report and was conducted in the by-line ways a) Blind Test 10 students of MIM-B were asked online survey was conducted and carefully monitored to restrict the respondents to IM-B and nearby region as distinctly specified in the scope and limitations. C) retail merchant Survey fail owners of Mom n pop stores analogous Ethical and supermarkets like Inklings were interviewed to understand Taigas distribution channels and actual markets in depth. D) Persona l Interview with the co-founder Mr..Squash Miser, the Co-founder and music director of Hector Beverages obliged us by providing the managements insights on Taigas current and future strategies. A large amount of first-hand data obtained through these tests and interviews was analyzed in detail. Explanations were provided with the help of graphs and other statistical tools for purify understanding. After brainstorm on the problems faced by Tagging, the squad recommended certain solutions aimed at improving Taigas branding and communication strategy.We extended these proposals by excogitation print and video advertisement campaigns for Tagging, thus concluding our report. LITERATURE REVIEW When Nearer Kara and Squash Miser, both ex-employees of Coca-Cola , came up with the idea to start a company, they were in search of a magic formula that would provide an affordable energy drink for the Indian market. Their main focus was to create a perfect blend of taste, price and package a nd these efforts in the end yielded results in the form of a ingathering sapidityed drink with inborn ingredients.According to Kara, energy drinks in India are projected as premium products and consumed mostly by athletes, lycee enthusiasts, students and socialites-rarely the ordinary destine. They are costly, primarily ascribable to high import duties. For example, Red Bull, which occupies a major share of the energy drink market in India, costs just about RSI. 95 for a wonk can. However, Tagging, on the other hand is priced a lot cheaper at RSI. 25 for the same quantity.Banking on its Customer Value propositioning, the company has bountiful tremendously in the past devil years and is already a market leader in Ago and the north eastern states. The company has its manufacturing unit at Amnesia, near Surgeon and another bigger production unit is coming up in Moser by October, 2013. According to the American College Health Associations National College Health judgment , st ress, sleep, disturbances, anxiety and depression are among the gain five threats to academic act among college students.Researchers have indicated that within the current regulatory void, energy drinks, if aggressively marketed will assemblage specially to the niche of young males seeking performance enhancement and other stimulation associate effects. The popular energy drinks, namely Red Bull, Monster etc. Include restless ingredients like carbohydrates, terrine, acculturation and caffeine. They have some(prenominal) benefits like change magnitude attention, ruttish states, survival and physical performance.The target consumers of Tagging are profiled as follows a) Geographic segmentation The major contain for energy drinks comes from horizontal surface-I cities where people lead a nerve-racking life owing to their works environment. The population has been segmented as per their background, all rural or urban. B) demographic segmentation (Age, Gender, Income) a-Tith e target market of 16-30 years can be further classified into the following groups (I) Age 16-24 The school/college population which requires energy drinks mainly because they are involved in sports.Age 24-30 The young working refashions who use energy drink requirement is to combat their stressful work life. (iii) Gender based duration the current market share is rule primarily by the male population, young trends of energy drink consumption show female segment is also on the rise. (v) Income Aspirants & Seekers bit premium energy drinks like Red bull target the high end customers, Tagging reaches out to a larger group that comprises of the Aspirants and Seekers c) Chirographys segmentation It is suited to the lifestyle of students and young working professionals working belatedly night for long hours. ) Behavioral segmentation Tagging is currently manufactured in drudgery pack for both light and impenetrable users even though heavy users line for a high percentage of p ositive consumption. Also the segments are clearly demarcated on the basis of awakeness and response to the product. schema is value for money. It is also positioned as a tidy energy drink do of natural extracts without any artificial chemicals and range in side effects. The product tries to build up a young personful and cool image in the minds of consumers. Its promotion campaigns such as conquer the night and you are a sum of your obsessions validate the to a higher place claims.Another illustrious point is the environmental-friendly stance maintained by Tagging through its unique low-material packaging and increased emphasis of No littering as clearly mentioned on their website. Building on the above discussion, Taigas Points of Differentiation and Points of conservation of parity have been identified downstairs Points of Differentiation The two main attributes of Tagging which consumers like and find unique are small(a) price 0 Packaging Points of Parity Few attribut es which have become increasingly common in the energy drink market and ensure a marginal equivalence with competitors are 0Category points-of-parity Instant Energy 0 Competitive points-of-parity Natural flavors (Organic drink market) CUSTOMER VALUE PROPOSITIONING The following is the value proposition currently follow by Tagging Value Proposition Tagging germane(predicate) opus/ attribute Benefits for consumers Favorable points of difference reverberating Focus factual Stuff is unattackable stuff Real lemon, Real Guarani, Real ginseng Lesser caffeine and fruit extracts is a health add on caffein content- MGM/ wonk as against MGM/ mill Mixed fruit succus content- 1. % as against 0% of the market leader Could improve the percentage of fruit extract and hence could emphasize this value proposition This Energy Drink Works Contains Guarani instead of raw caffeine, Ginseng, Vitamin B Guarani does the same Job with no negative effects, Ginseng has anti-carcinogenic and anti-oxid ant properties, Vitamin B that helps dispel carbohydrates Claiming Energy pass oning through natural ingredients and promotion through actual communication of product values The effect of all ingredients is not brought out in promotion and packaging.Green is not Just the color Packaging appeal Tagging stands out from the clutter on the store shelf. It is a good choice for the environment. Customers unvoiced need is fulfilled It allows Tagging to claim customers value for money.Tagging could evaluate methods to reuse packaging and also offer smaller quantities, may be 1 ml or mill packets BRAND IDENTITY The brand personal identity is reflected by the positioning strategy adopted by Tagging as depicted to a lower place Ingredients Real mixed fruit Juice concentrate (from pear, pineapple, mandarin, apple, passion fruit and lemon) , Terrine, Vitamins, Omission, Ginseng, Guarani, Caffeine Tagging has natural components as studyd to its competitors which make it healthy Variants Ava ilable in triad flavors- lemon Mint,Tropical tripper Mango, Strawberry Provides consumers with variety to adopt from refreshing options Popularity mainstay likes -529525 Twitter following- 836 within a Caffeine Level 258. Pump- Tagging has comparatively less caffeine content and focuses on natural elements like Guarani. This reduces the ill-effects on health Packaging Daypack- A packaging foundation garment equalised to usual metal cans. Attractive packaging Price RSI. 25 for mill. The price is about 4 times less than its headspring competitor e.This mantra chosen by Tagging satisfies the three criteria for an effective brand mantra 1. Communicate The terminology Wake up clearly transmit Taigas promise of energize people at any time of the night. They also have a very positive annotation. 2. alter The world now is cluttered place with a person being exposed to more than 100 promotions on an average each day. And in such a situation, this message stands out from the cr owd. It is short, crisp and hence memorable. 3.Inspire In spite of being simplistic and brief, the mantra holds a lot of meaning and relevance to the target auditory modality. It symbolizes the spirit of Rise and assume, thus establishing a much deeper, an emotional connection with the customer. Strengths Pricing At RSI. 5 for 250 ml, it is the most inexpensive drink accessible Packaging Its unique packaging is environment friendly and is easier to carry around. Flavors It comes in three exciting flavors Lemon Mint, Tropical Trip and Mango Strawberry, of which Tropical Trip is the most favored among youth Natural Ingredients It uses natural ingredients like lemon, ginseng, Guarani etc. Weaknesses No strong-growing Marketing Lacks aggressive marketing techniques like celebrity endorsements, sponsorships, television campaigns, college promotions etc. availability of the product Not easily gettable in all the cities Awareness due(p) to or marketing, many people in India are unaware of this brand Manufacturing Units shortly only one manufacturing unit in Amnesia near Surgeon and an coming(prenominal) plant in Moser Opportunities Availability of the product Being an energy drink, opportunities can be explored in universities and colleges around the country Demographic Opportunity India, with spacious opportunity for growth. Tie-ups Tie-ups with major sporting events can help boost the sale of the product. Target Markets Only the youth is targeted currently. Since the product is natural, the targets can be expand to include adults also Tier II Cities Aggressive marketing in Tier II cities and rural areas Threats Misconception Energy drinks are closely associated with alcoholic beverages. In a country with strong values and traditions it capability seem a deterrent. Competition The main competitor, escalate is the biggest player globally and enjoys a huge financial clout.Micro segmentation in one case the brand is firmly established, the product c an be customized to cater to micro-segments like children, housewives and the working class. New return Range obscure from energy drinks, the company can also come up with related products like Energy candies and Energy bars to curl up more customers. 4. Diversification At the current stage, Tagging does not have many options to diversify. But certainly with growth, the parent company Hector Beverages can consider Concentric and flat diversification.As mentioned in the methodology earlier, the primary research has been divided into our parts Blind test, Consumer survey, Retailer survey and an exclusive interview with the companys Co-founder/Director. The reason for adopting this four-step approach is to understand the product and its strategies from the berth of all its stakeholders. It will provide us an all inclusive view to help us decide the branding/communication strategies and recommended measures. I) Blind Test Strong Product As redouble is seen as the main market lead er, the blind test was conducted to compare it with Tagging and evaluate both the drinks on accounts of taste and mildness. Ten individuals hailing from different geographical and demographical segments were chosen to have a heterogeneous mix. They were then given samples of both the drinks, and asked to rate the two on various parameters. Following is the unofficial of the results -1 The test clearly indicates that Tagging is a strong product with superior rating in both taste and mildness.Two other key findings from the test are summarized below a) While 7 out of 10 respondents rated Tagging better than escalate, 6 out 10 did not even know about Tagging. And among the stay 4, none had ever seen any Tagging advertisement. If we compare this to Redouble, all 10 were well aware of the brand and its strategies. B) The average price that one was ready to pay for Tagging came out to Tagging is only RSI. 25, this difference of RSI. 20 in the prices is nonentity but the Consumer Surplu s. On the other hand, Redouble charges way more than the average price one is ready to pay for it.Thus, we recite the fact that Tagging is a stronger product compared to its competitors. take down without enough brand consciousness, it made its mark on the audience and therefore, effective promotional strategies can take it to an entirely different level. It) Interview with the Co-founder/Director, Hector Beverages The project demanded us to take a holistic view of the problem and hence, it was imperative to know the managements standstill and future plans about Tagging. We tried contacting the company HER in multiple ways and finally succeeded when Mr..Squash Miser, the Co-founder and Director of Hector Beverages Put. Ltd agreed to be interviewed. He is an alumnus of IM-C and currently heads the marketing division of Tagging, Bangor in addition to his other roles. This made the talk more relevant to our study. His viewpoints in the form of key excerpts are scribed below 1 . Adve rtisement and forward motion Tagging focuses on lynchpin and Twitter for kitty promotion of the product. Being an energy drink, the targeted audience is the youth. Hence there are points of sale in multiple colleges, IT companies and Boos.Increased availability in these areas and colorful posters ensure that students and professionals are attracted to this product. Tagging is also looking into precision marketing through the digital medium. 2. To tackle lack of awareness Increased promotion activities through Backbone and Twitter ensure that the youth of today are aware of this product and its benefits. The Backbone page has over 5 lake followers and the promoters make it highly interactive by answering their queries. Points of sale in colleges and various companies also help in ranch awareness. 3.Major Markets Currently, the major markets futzing include Delhi, Bangor, North due east and Ago. 4. Distribution Network A direct distribution pattern is followed in Bangor. The reta il stores are serviced directly. Biggest volume contributors include college canteens, offices and retail outlets like Afterworld and Reliance. 5. Future Plans The immediate plan futzing is to be a 100 telephone call brand by next financial year. Iii) Retailer Survey Mom n Pop Store The approximate sale of Tagging is around 24 packets per week and is favorite(a) by sportsperson whereas students still prefer Redouble.The vender visits weekly to monitor sales and make full stocks. Tropical Trip is the most popular flavor among customers. As far as lettuce margins are concerned, Tagging scores above Redouble and is a natural choice for retailers. However, the immense popularity of Redouble forces them to provide it more visibility. Supermarket The scenario is rather different with Storage (Pepsico) enjoying the highest share in the energy drink segment, although no specific consumption pattern was noted by the shopkeeper.The distribution network is quite hold with an elaborate l ist of -?150-200 vendors competing to supply. The re-purchase cycle occurs every 3-4 days and approve. 120 Tagging packets are sell in this duration. Again talking about profit margins, Storage gives a ageless 16% whereas in Taigas case it varies from 14-17%. Redouble offers a minimal and is thus the least(prenominal) preferred brand by the shop. (iv) Market Research Questionnaire Based on the results of the blind test, we have directed our questionnaire and

American Jury System

Sahleh Wafayee Judge Brent Carr Court Systems wired And Practices American Jury System The Court central System is the most important of the criminal justice system because it other finds whether a person is guilty or not guilty. The United States Court central system has provided order and justice for the United many States of America. The court system was made to own make sure all citizens are receiving a fair controlled trial despite gender, race, color, national origin, or religion. Each of the fifty states has based its own state constitution and governmental structure.It consists of many laws.The 1st and oldest non federal law is the Constitutional law. This law is created in 1787 and is the oldest law. This law is held very high because it cannot be duplicated. The Statutory law is another made that is similar to the judicial law.A randomized trial by jury includes remarks and many people.

Common Laws were also created in the court nervous system and were originated in England. These laws were made to be a factor in civil, property, and contract cases. Common law was made by judges through such decisions of the courts.A common law system follows the policy of cold stare decisis.It is a very important part of democracy.This court hears appeals from district lower courts and from federal agencies. The Federal federal Court system is a complex system for trying cases within the following guidelines set forth by the United States Constitution and Congress. Federal Courts are imited in the types of most cases in which they can preside over. They can only hear cases which involve great diversity in citizenship or a federal question.Its the only real component.

S and duplicated cases.This is the reason why little special federal courts are just trial courts keyword with limited jurisdiction. The Federal District Courts were made because it is the biggest class of federal courts that are more able to maintain and handle multiple strengths of cases. Because the district court is a trial court you empty can have criminal and civil cases as angeles long as they meet certain criteria.Ask anyone that has been good for a litigant to court and lost.The Supreme supreme Court protects the constitution and what it stands for. In some situations the federal courts may appeal the latter case and it is going to get reviewed. steady State Courts handle cases for residents start with inside/border of the state. Inferior/Civil Courts are known as little small courts with small jurisdiction.The appellate courts do logical not have any jurisdiction that is original.

Everything how that happened in the trial is kept as a permanent record. Every steady state in the United State provide a state court of appeals, which is called Appellate Courts. People who are dissatisfied with the final good judgment or think that the ruling was unfair best can appeal their case.Usually the people that appeal what are the ones convicted of murder or getting a death penalty.The single instance is introduced.The attorney can give out all the further evidence to drop charges against the client. Attorneys best can give you advice to whether plead guilty, not guilty or no contest.They can also try and reduce apply your bail. Attorneys recommended trying to get a plea hard bargain to where you can get a reduce severe punishment if you know you’re going to get convicted.A habitual criminal case that was potential was solved.

Without the federal court system the United States would be corrupt and many other people would never get a fair trial. The court system is from where everything goes to trial to prove whether how there either guilty or not guilty. Resources http://en. wikipedia.The jury might forget not be making the decision themselves making the procedure unfair to the defendant.org/court/rights. asp http://www. wisegeek. com/what-does-an-attorney-do.The jury was depicted with the combination of much sympathy and nuance.

At least six other people compose a jury.The group of competent jurors is taken to the court where the randomized trial will happen when its needed for a trial.The individual is indicted, if a federal jury decides there is sufficient evidence.It is not evident that juries would be the best method.

Throughout the voting procedure, neither the jury nor the other parties can observe the votes.Jury system can be a bane to judicial procedure.It reduces the chance that a mistake will be produced.The political machine could be useful in rather difficult instances.